SSTEELE: Creating style at an affordable price

Moreover along with just being a regular watch, the Maxima brand had an array of designer collections which it catered to. The different watch collections ranged from Aqua which was the reliable and affordable ones to the Scuba collection which includes chronograph watches targeted the sporty youth with limited budgets to the Gold collection which had a formal and international look to it and many more. The underlying factor amongst all was the affordability and fashionable element to it.A watch in today era is an accessory which is required to give more value than just being able to see the time of the day! This holds true across the different strata of people.This is what Mr. G.S. Purewal, owner and creator of the P.A Time Industries realized very early in the day. In the early 1990 the Chairman set up P.A. Time industries for manufacturing quartz wrist watches and electronic watch components.The Maxima brand was created in 1996. It was made for the lower segments of the society which went on to become the second largest watch brand in India.